MIDDLE SCHOOL
MIDDLE SCHOOL
'BRANDALISM' GRADE 10
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OVERVIEW OF LESSON
OVERVIEW OF LESSON
Theme: Advertising and Unhealthy, Unsustainable Food Choices
Key Concept: Communication
Learner Profile: Open-minded
Technique/Discipline: Advertising and Artificial Intelligence (AI)
Definition:
In this project, students critically examined how advertising influences consumer choices, especially in promoting unhealthy and environmentally harmful food products. Using AI tools and visual communication strategies, students created "Brandalism"-style ads that challenge the tactics used by companies to market non-sustainable or misleading food items. The goal was to raise awareness and spark discussion around ethical advertising and consumer responsibility, encouraging students to become open-minded thinkers who question mainstream messages and promote healthier, more sustainable choices.
TEACHING MATERIALS
TEACHING MATERIALS
Students will analysed advertising and packaging examples of products they consume to re-design it telling the truth behind the communication campaign.
Age group: Middle school
Duration: 20Â lessons, 45 minutes each
You will need: a computer, process journal
Tools: pencils, erasers, scissors
Technique: Digital design
United Nations Sustainable Goals: The project can connect different goals depending on students' theme choices
STUDENTS DESIGNS
STUDENTS DESIGNS
Example of packaging made by a student.
Example of re-design of a label for a soda can containing excess of sugar made by a student.
Example of a poster made by a student applying AI into design.
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